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After winning the pitch for the teeny-tiny task of leading the global launch of Samsung's NEXT BIG THING, the Galaxy Note10, we realized it wasn't tiny at all. It was a full 360 campaign. Luckily, we already had an army of tech-savvy Alpacas ready to get crazy haircuts for the sake of smartphones and advertising.
Along with the Alpacas launch film we developed The Tailor. A data-based campaign with unique :15 social videos that targeted Apple, Google and Old Samsung users based on what device they currently owned and showed them how the issues they most commonly experienced on that device were solved by the Note10.
Find Pablo.