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in December, Congress hid an article in the COVID-19 relief bill requiring the Pentagon to declassify everything they knew about UFOs within the next 180 days (by June 27, 2021).
OREO has one mission in this world—to bring and keep people together, no matter their differences. Now with this new extraterrestrial information, our mission got bigger: bringing all lifeforms together.
Since we could now assume there were other lifeforms out there, we wanted to make sure our species, and theirs, got started off on the right foot by extending an olive branch to get Earth’s number 1 cookie in the hands of extraterrestrials.
To bring this idea to life, we made a crop circle on the Paranormal Highway in Kansas. To amplify the idea and the crop circle, we overhauled OREO’s Instagram and Twitter for 3 days, dropping playful teasers about our plan to make nice with our new extraterrestrial friends. We then built an OREO offering in real-time alongside our fans, bringing them in to decide the final Offering, from the type of milk to cookies, and sharing content based on their votes. In addition to the reveal films along the way for each aspect of the Offering, all of these details were also reflected in a final recap film. We also engaged with over 105+ fans and brands in real-time throughout the day, including Reddit, iHop, Domino’s, Got Milk, Subway, Aviation Gin, and more.
In addition to the reveal films along the way for each aspect of the Offering, all of these details were also reflected in a final recap film. We also engaged with over 105+ fans and brands in real-time throughout the day, including Reddit, iHop, Domino’s, Got Milk, Subway, Aviation Gin, and more.
All in all we created more than 60 original pieces of content in just three days, getting the campaign 100+ million impressions and 2.3 million views.