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We pitched this Amazon Fire TV stick project in September 2016. Not only we won that pitch, but we also ended up with a funny campaign that became, in the client's words, "The most successful campaign in Amazon history". Not bad. And it all started with a clever insight:
We all get show recommendations all the time. From everybody. Family members, colleagues, friends, strangers, you name it. But when you can talk to Alexa and ask her any show you want, it's not what everybody says, it's what you say.
The insight can be seen across this multimedia campaign, on films, web videos, social postings, memes and more.