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Right after we all started WFH (circa March 2020) we also started PFH: Pitching from home. But it wasn't just another pitch. It was for the global launch of the highly anticipated Marvel Avenger's blockbuster game. Definitely one of the biggest releases of the year in the world of video games.
As we adapted to WFH ad PFH we managed to create a relevant and powerful campaign that convinced not only Marvel, but also developers Crystal Dynamics and publishers Square Enix to give us the business and a chance to make gamers fall in love with the Avengers all over again.
Introducing Superior Seminars. An online social campaign featuring Masterclass-like classes featuring the likes of Iron Man, Hulk and Ms. Marvel, where gamers can learn and evolve their skills, get familiar with the Avengers they're going to play as and say they've learned something interesting in 2020. Done in partnership with ILM and re-purposing old gameplay footage, Superior Seminars got the love from fans and non-fans alike. Even from Masterclass’ co-founder tweeted about it and invited The Hulk to their platform.