ABOUT
Chief Creative Officer, GUT New York
Lucas joined GUT in the fall of 2024 as Chief Creative Officer for their newest office - New York. Before that, he led the creative team at The Community in NY, working with top clients, including Volkswagen, Netflix, Taco Bell, Perfect Bar, Bath and Body Works, Oreo, and more. Over the last few years, Lucas and his teams have created several highly impactful and award-winning campaigns, including "EV On Screen," which ran during the Super Bowl for Netflix, General Motors, "Kids," "Overnight Charging" for the VW ID4 launch, "How to Become a Bridgerton" with Netflix and Tanqueray, "The OREO Thins Protection Program" with OREO, "The Perfect Imposter" for Perfect Bar and more.
Under his creative leadership, the community won some of the industry's most prestigious awards, including being selected as both the Adweek and AdAge Multicultural Agency of the Year during the 2023-2024 awards season, becoming the first agency ever to receive both awards in the same year.
Prior to his time at the community, Lucas was a GCD at BBH NY, where he spent 6+ years working with blue-chip brands both nationally and globally, including PlayStation, Samsung, Amazon, and Marvel. Throughout his 15+ year career, Lucas has helped build brands at top agencies like DRAFTFCB Buenos Aires, Del Campo Saatchi & Saatchi Buenos Aires, and FCB New York.
His work has collected several of the industry’s most prestigious international awards, including Cannes Lions, D&AD, Clio, Clio Entertainment, Webby, Effies, LIA, WAVE, Ojo, FIAP, El Diente, and more. Lucas has also been honored on Adweek's Creative 100 List (2022, Agency Talent to Watch) and Campaign's Branded Entertainment Award (2023, Brand Entertainment Lead of the Year shortlist).
Lucas grew up in Buenos Aires, Argentina, and has lived in New York for over ten years.
NEWS
My take on Super Bowl LVII ads in the New York Post
“The best Super Bowl 2023 commercials: The top ads, according to experts”
ADWEEK'S TOP 100 2022
MOST INSPIRING AND INNOVATIVE INDIVIDUALS.